Racial inequality in the makeup industry in a $2.6 billion opportunity

Black brands make up only 2.5 percent of revenue in the beauty industry. Yet Black consumers are responsible for 11.1 percent of total beauty spending

Only 4 to 7 percent of beauty brands carried by specialty beauty stores, drugstores, grocery stores, and department stores are Black brands

Based on these facts from a McKinsey report, I created a solution targeting three main industry problems for a mock company called Gloss Beauty

Sol 1: Addressing Accessibility through Kiosk

When it comes to finding retail outlets that might offer higher-quality beauty products, Black consumers have fewer options and must travel further than others.

Kiosks allow customers to try out swatches of our foundation shades in store, ensuring they find the perfect match for their skin tone.

Sol 2: Distance Points

Taking a cue from IKEA's success and create distance points, we're not only making beauty more accessible, but we're also showing our commitment to our customers and their needs. We use Google Line Maps to calculate travel time, so you can trust that your credit will be accurate and fair.

I created a mock ad to communicate our commitment to fair and equal makeup